Your traffic isn't one audience.
Your hero shouldn't be one page.
Four cohorts land on the same URL. Tap one — see the page AXO builds for it. Same tag, one store, four pages.
Behavior in, a page built for them out.
No audiences to build, no rules to maintain. AXO turns visitor behavior into a personalized experience on its own.
Behavior is the only audience builder.
The CDP promised 1:1 and shipped lists of lists. Audiences were the best stand-in we had, but the real question was never which segment a visitor belongs to. It's what experience to ship them right now, given who they're being today. So no SQL, no batch refresh, no audience builder: every session sorts itself into a cohort by what the visitor actually does, and the patterns arise on their own.
One platform, the whole loop.
Sense the cohort, decide the experience, draft the variant, and fan it out across every channel, all in the one tag.
Vibe Clustering
Cohorts emerge from behavior in real time. No audience builder, no SQL, no overnight refresh.
Agentic Tooling
Every operation (cohorting, drafting, ranking, fan-out) exposed as 130+ MCP tools your team, or its own agents, can drive.
AI Copy Drafting
Draft cohort-specific copy for each zone in your brand voice, generated offline, for a human to approve before it ever ships.
Generative Imagery
On-brand imagery generated per zone under your brand guardrails. Bring your own model and DAM, with full provenance and human sign-off before it ships.
Brand-Aware Variants
Import brand tokens from Figma. Drafts match your voice, palette, and tone every time.
Self-Tuning Optimizer
A multi-armed bandit per cohort and zone scales winners and retires losers automatically.
Triggered Messages
Cart and browse abandonment, dormancy queues: via Klaviyo, Braze, Resend, or Salesforce.
Native Channel Fan-out
Meta CAPI, Google Ads, email, push, SMS, Snowflake, Segment, webhooks: one cohort, every channel.
Holdout-Proven Lift
An always-on control group measures real incremental lift before you trust it.
One platform, every buyer's story.
AXO is the same agentic experience layer underneath. What changes is the problem each industry walks in with.
AXO for Retail & Commerce
Personalize every PDP without the flicker. One script tag, real-time behavioral scoring on every visitor, and flicker-safe variant swaps that don’t fight your CDN.
AXO for B2B & Lead Gen
Most of your buyers never fill the form. Personalize before they bounce. Behavioral scoring on anonymous traffic, Salesforce or HubSpot bidirectional sync, and Twilio SMS speed-to-lead.
AXO for Healthcare
Personalize patient pages without leaking PHI to your ad pixels. A first-party proxy intercepts your existing GA4 and Meta Pixel calls and strips identifiers server-side.
One layer instead of four contracts.
CDP, activation, experimentation, and an AI bolt-on collapse into a single tag, and most of the manual work disappears with them.
AXOThree tiers. One platform.
Every plan starts with a 14-day free trial: no credit card required.
The questions everyone asks.
What is AXO?
AXO is an agentic experience layer for website personalization. It installs as one script tag, scores each visitor’s in-session behavior into a cohort in real time, and reshapes the page — copy, offers, layout — to match, with no CDP or data warehouse required. It also exposes 130+ MCP tools so AI agents can operate it directly.
Is AXO legit — does it actually work?
Yes. AXO holds back an always-on 10% control group and measures real incremental, order-level revenue lift against it, so every change is proven caused rather than asserted. Nothing generative runs at decision time: the live path is deterministic rules and classical ML, so the same visitor behavior always produces the same experience.
How much does AXO cost?
AXO has transparent, published pricing: Starter $500/mo, Growth $2,000/mo, Scale from $5,000/mo. Every plan starts with a 14-day free trial and no credit card, so you can prove the lift on your own traffic before committing.
What are the best alternatives to AXO?
Teams evaluating AXO often compare it to Dynamic Yield, Insider, Bloomreach, Adobe Target, Optimizely, Ninetailed, Coframe, and Sequen. AXO’s difference is speed and self-serve: behavioral personalization live the same afternoon from one tag, holdout-proven lift, transparent pricing, and an agent-operable MCP surface — without the CDP, data layer, or multi-week implementation most of those platforms assume.
Do I need a CDP or data warehouse to use AXO?
No. AXO scores behavior in-session on the page itself, so it works on 100% of anonymous traffic from the first visit with no data layer, CDP, or warehouse feeding it. You can add identity later, only when it pays off.
Does AXO work without cookies or personal data?
Yes. AXO can run fully anonymous — it needs no PII to score behavior and personalize — and adds identity only when you choose to. That makes it usable on privacy-sensitive surfaces where cookie-based or profile-dependent personalization can’t run.